Local leaders are expected to produce at least one event per month, though you're welcome to do more if it aligns with your city's goals. The ideal number of events will vary based on your market’s capacity, strategy, and seasonality. It’s all about what makes sense locally.
While there is no specific number of hours, the amount of time you need to dedicate can depend on existing connections and marketing experience.
Beyond public shows, local leaders also have the opportunity to grow Sofar’s presence through local sponsorships and private events. Engaging with brand partnerships and private bookings is a valuable way to expand your impact and support long-term growth in your community.