Absolutely! Sofar works with tens of thousands of artists at all stages of their careers, providing a source of income, helping them fill rooms, and introducing them to audiences outside of their hometowns. We also promote their music via email, social media, and our YouTube channel.
Sofar shows are safe spaces where artists can connect with audiences and take creative risks (like debuting a cover), knowing they’ll be supported by an engaged crowd. Some artists might be playing their first show in their hometown, and are looking for a supportive crowd. Others might be touring a few cities in a van. Some artists — such as Lizzy McAlpine, Medium Build, and Teddy Swims — may play a Sofar one night and fill a thousand-seat venue the next. Artists like these continue to play Sofar shows because they want to perform in unique, intimate venues and have deeper connections with their audiences.
We have a large roster of artists who played Sofar shows before they started touring clubs, theaters and stadiums: Billie Eilish, Leon Bridges, Jack Harlow, Khruangbin, Wolf Alice, X Ambassadors, Moses Sumney, and more. You just never know who will become the next household name.